NFA Finance

ATTENTION IS THE NEW MONEY

LAST NIGHT, DRIVING ACROSS THE BRIDGE AT SUNSET, I FOUND MYSELF THINKING ABOUT HOW MUCH HAS CHANGED IN A SHORT PERIOD OF TIME.

A FEW MONTHS AGO, A LOT OF THE THINGS I’M WORKING ON TODAY WERE JUST IDEAS.

THE BLOG WAS AN IDEA.

THE YOUTUBE CHANNEL WAS AN IDEA.

THE HOUSE WAS AN IDEA.

THE MICHIGAN STORE WAS AN IDEA.

THE CONTENT WAS AN IDEA.

NOW THEY’RE ALL STARTING TO BECOME REAL.

FOR YEARS, I THOUGHT THE ANSWER WAS ALWAYS ANOTHER CAR DEAL, ANOTHER FLIP, ANOTHER PIECE OF INVENTORY. AND DON’T GET ME WRONG, I STILL LOVE BUYING AND SELLING CARS. THAT’S BEEN MY LIFE FOR OVER 25 YEARS.

BUT SOMETHING HAS BECOME CLEAR TO ME.

ATTENTION IS THE NEW MONEY.

PEOPLE AREN’T JUST FOLLOWING CARS.

THEY’RE FOLLOWING THE JOURNEY.

THEY’RE FOLLOWING THE ESCALADE PROJECTS.

THEY’RE FOLLOWING THE OLD DEALERSHIP IN MICHIGAN.

THEY’RE FOLLOWING THE HOUSE ON THE WATER.

THEY’RE FOLLOWING THE WINS, THE LOSSES, THE MISTAKES, THE LESSONS, AND THE PROCESS OF BUILDING SOMETHING FROM THE GROUND UP.

TWENTY-FIVE YEARS AGO, THE CONVERSATIONS HAPPENED IN GARAGES.

TODAY, THOSE SAME CONVERSATIONS HAPPEN ONLINE.

THE OPPORTUNITY ISN’T JUST IN SELLING CARS ANYMORE.

THE OPPORTUNITY IS IN DOCUMENTING THE PROCESS.

ONE VIDEO.

ONE BLOG POST.

ONE LIVE STREAM.

ONE CONVERSATION.

ONE DAY AT A TIME.

MOST PEOPLE ARE WAITING FOR THE PERFECT MOMENT.

I’M LEARNING THAT MOMENTUM BEATS PERFECTION EVERY SINGLE TIME.

TODAY I’LL GO BACK TO WORK.

I’LL FIX SOMETHING.

I’LL FILM SOMETHING.

I’LL WRITE SOMETHING.

AND A YEAR FROM NOW, WE’LL SEE WHERE ALL THESE LITTLE STEPS LEAD.

FOR NOW, I’M JUST GOING TO KEEP MOVING FORWARD.